Archive for the ‘Driver Psychology & Physiology’ Category

Safe Driving is No Accident!

It’s that time of year again folks…more lovely weather and  more crashes on our roads. Cars, trucks, motorcyclists, cyclists and pedestrians are all seeing a dramatic increase in crashes. Some injuries are quite serious, some are life-threatening…some are fatal. We are all ‘road users’ regardless of our chosen form of travel and we all have […]

Psychology of our Driving Culture Affects our Safety

Driving is supposed to be fun – it used to be anyway. Obviously the automobile wasn’t designed as a toy but rather as a convenient way to traverse great distances in a short amount of time. It really was convenient. Well…it used to be anyway. Now driving isn’t convenient at all though. It’s no longer […]

Motion Induced Blindness

Motion Induced Blindness (MIB) is not likely a term you’re familiar with but it is something you’ve experienced, whether you realize it or not. It’s also known as Troxler’s Fading discovered in 1804. It’s the affect whereby objects that are stationary, in relation to your eyes, simply vanish from your peripheral sight when near things […]