Media Release
March 26, 2009

A Road Awareness Safety Campaign “Look Twice – Save a Life” is aimed at making Canadian Roads Safer & Drivers more Aware, has been launched by a group of motorcyclists in the Greater Toronto Area. Avid motorcyclist Shaun de Jager started “Riders for Road Awareness” after a serious collision involving a SUV & Motorcycle, leaving both rider & passenger in serious condition on March 18th, 2009, in Mississauga Ontario.

The Riders for Road Awareness website www.roadawareness.ca has been launched as a private initiative to create awareness of road safety via awareness rally’s, special events, the media, and of course the internet. The RoadAwareness.ca website is managed by like-minded individuals and sponsored by companies with an interest in road safety in general. Lack of situational awareness on our roads puts us all at risk. We aim to educate all road users in an effort to make our streets safer for drivers, riders, cyclists & pedestrians alike.

RoadAwareness.ca covers road safety related topics across the board, ranging from driver/rider tips, list of training schools throughout Canada, as well as other safety concerns relating to other roads users, including pedestrians and cyclists.

This ongoing campaign aims to influence all vehicle operators to exercise maximum care and caution, to ensure that Canadian drivers become more aware of their surroundings, and focus on the task of operating their motor vehicle.

The campaign organizers have been hard at work and have made amazing progress in just one week. We look forward to work in partnership with key stakeholders within the transportation industry on this initiative. We now need motorists to heed the advice and drive responsibly.

“There is no excuse for paying anything less than 100 percent attention to the road and our surroundings.” -Shaun de Jager

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To view news releases and information, visit the “News & Events” section of our website at www.roadawareness.ca

For more information please email info@roadawareness.ca