Partnership Designed to Improve the Emergency Driving Skills of All TADA Members’ Customers

TORONTO, ONTARIO–(Marketwire – Dec. 1, 2011) – Today, ILR Car Control School Inc. (ILR CCS) and the Toronto Automobile Dealer Association [TADA] jointly announced a new strategic partnership designed to improve the emergency driving skills of all TADA members’ customers. ILR CCS is now the “Official Advanced Driver Training School of the TADA”.

“Customers buy vehicles for a variety of reasons”, said Todd Bourgon, Executive Director of TADA, “but there is a single undercurrent of thought that runs through every buyer; they want to be safe. Whether they are buying a multi-passenger mini-van, a small economical sub-compact or a performance sports car, each driver needs an opportunity to learn, in their own vehicle, how to best handle emergency situations when they inevitably arise. Despite all of the advanced technology that our member’s manufacturers have built into our new cars there are still many situations caused by driver error. After examining the programs that ILR CCS offers we are pleased to recommend them as the Pro-Active© Advanced driving school of choice for our TADA members and their customers”.

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